Independent · Sourced · Owner-first

The truth about what you drive, before you pay for it.

Real costs. Real reliability. Real resale. Independent briefings on buying, owning and selling any vehicle, from inside the auto business, with every number sourced.

The EV Reality Check, 2026 Edition, by The Motor Brief
Route 66 Turns 100: Gas vs EV, 16 Years Later
New film

Route 66 Turns 100: Gas vs EV, 16 Years Later

Chicago to Santa Monica, 2,448 miles. We modeled the trip in a gas car, a hybrid and six of today's most popular EVs. The gas car stops for about an hour. The EVs spend 4.6 to 9.4 hours longer.

Watch on YouTube

Trip modeled, not driven. Every source and the full method.

What The Motor Brief is

A second opinion for the second-biggest purchase of your life.

01

Insider, not influencer

Founded by someone who has owned a dealership. We know the training scripts, the margins and the questions that make salespeople uncomfortable.

02

Every number sourced

Claims come with a source you can check. Where the data favors EVs, we say so. A one-sided brief is just another sales pitch.

03

No sponsor shapes the verdict

No carmaker, charging network or insurer pays for our conclusions. You are the only customer we answer to.

The numbers showrooms skip

Three figures every EV buyer should see first.

41%Average range lost at 20°F
with the heater on (AAA)
~40%Higher average insurance cost
for EVs vs gas cars (Insurify)
1 in 7US public charging visits that
failed to charge in 2025 (J.D. Power)

Full sources, and the data that favors EVs too, are in the book.

The EV Reality Check book cover
The book · 2026 Edition

The EV Reality Check

What dealers, manufacturers and governments don't tell you before you buy an electric vehicle.

  • Why sticker range can fall 40% in real driving, and which official tests are most optimistic
  • The full 7-year cost: insurance, depreciation and the charger nobody mentions
  • What happens when a brand sells EVs faster than it can service them
  • The end of the US tax credit, and the used EV opportunity of 2026
  • A personal scorecard: should you buy an EV, right now?
Get it on Amazon Kindle

Free to read with Kindle Unlimited.

Tools for buyers

Walk in prepared.

The EV Scorecard

FREE · 2 MINUTES

Sixteen honest questions about your home, your driving and your budget. Get a straight answer on whether an EV fits your life today.

Take the scorecard

EV Buyer's Toolkit

$9 · INSTANT DOWNLOAD

A true-cost calculator (Excel / Google Sheets) plus printable checklists for the showroom, the test drive, used EV inspection and charging setup.

Get the toolkit